February 25, 2019

Experiential Marketing and why do we need a Maven to design experiential campaigns?

Experiential Marketing, we all are aware of this as it has been around for a while. Many companies had inculcated this in their marketing strategies to […]
September 14, 2018

Lead Generation with Experiential Marketing

Suppose you’re strolling through a mall and you happen to see a new pair of Adidas shoe being launched with few engagement activities going on for […]
January 25, 2018

18 Experiential Marketing Trends of 2018

This is my 18th blog post coincidently, about 18 EM trends of 2018, interesting isn’t it? Apart from this series of coincidences, there are a few […]
January 11, 2018

Selfie Trend: The Gen-Y Way of Experiential Marketing

alking of the latest concepts being practiced and implemented in the marketing field, I came across this peculiar idea, which many of the brands have been […]
October 6, 2017

Marketing – I, Me, Myself

“If you’re in business, you’re in the business of influence. Period. Saying that, influencer marketing technologies & services are typically applied in situations where there are […]
September 14, 2017

Mission A.I.: Ready for Launch in Marketing

Internet of Things (I.O.T.) & Artificial Intelligence (A.I.) are the buzzwords on the internet, much like a topping of cheese on anything & everything nowadays. With […]
September 11, 2017

Millennials: Marketeer’s Friend or Foe?

The need of the hour – Millennials! The reigning age – Millennials! The rising consumer power – Millennials! Before we begin, let us first know about […]
August 4, 2017

Tips & Tricks of a Successful Experiential Marketing Campaign

July 31, 2017

e-mart Korea: Defining innovations in Digital Retail Marketing

What is e-mart? e-mart is South Korea’s oldest & largest discount chain retailer, spread across the country with 160 stores and with the acquisition of Walmart […]
July 11, 2017

Celebrate the feeling. Celebrate Coca-Cola!

From ‘Drink Coca Cola’ to ‘Red, White & You’ to #OpenHappiness and finally, to #TasteTheFeeling. The brand has definitely come a long way from 1886 to […]
June 30, 2017

Embracing the #RealBeauty with Dove

“You are more beautiful than you think” – Dove has always been an inspirational brand for women globally. It has always gone beyond conventions while making […]
June 23, 2017

“#YourSecondHome” An Experiential Concept by Prega News

Look who entered the area of experiential marketing recently… Drum-roll… Please welcome Mankind Prega News! When we talk about Experiential Marketing, the whole idea is about […]